Concept

Letizia is a freelance florist who turned her love of flowers into a profession. This project is a creative identity for her.

Letizia's work ranges from traditional floral arrangements and event/wedding decorations to creating wearable flower jewellery to art installations. What sets her apart is her bold use of colors and boundless imagination.

To capture her essence, I drew inspiration from two concepts: folk art and manual dexterity. Shapes and colors in folk art are vibrant and evocative, the connection to nature aligns with her approach to her work, as well as the connection to artisanal techniques. In Letizia's work, manual skill is key, and it is symbolized by the hand, a symbol of the spirit of creation and creativity that defines her style.

Letizia is a freelance florist who turned her love of flowers into a profession. This project is a creative identity for her.

Letizia's work ranges from traditional floral arrangements and event/wedding decorations to creating wearable flower jewellery to art installations. What sets her apart is her bold use of colors and boundless imagination.

To capture her essence, I drew inspiration from two concepts: folk art and manual dexterity. Shapes and colors in folk art are vibrant and evocative, the connection to nature aligns with her approach to her work, as well as the connection to artisanal techniques. In Letizia's work, manual skill is key, and it is symbolized by the hand, a symbol of the spirit of creation and creativity that defines her style.

Letizia is a freelance florist who turned her love of flowers into a profession. This project is a creative identity for her.

Letizia's work ranges from traditional floral arrangements and event/wedding decorations to creating wearable flower jewellery to art installations. What sets her apart is her bold use of colors and boundless imagination.

To capture her essence, I drew inspiration from two concepts: folk art and manual dexterity. Shapes and colors in folk art are vibrant and evocative, the connection to nature aligns with her approach to her work, as well as the connection to artisanal techniques. In Letizia's work, manual skill is key, and it is symbolized by the hand, a symbol of the spirit of creation and creativity that defines her style.

Letizia is a freelance florist who turned her love of flowers into a profession. This project is a creative identity for her.

Letizia's work ranges from traditional floral arrangements and event/wedding decorations to creating wearable flower jewellery to art installations. What sets her apart is her bold use of colors and boundless imagination.

To capture her essence, I drew inspiration from two concepts: folk art and manual dexterity. Shapes and colors in folk art are vibrant and evocative, the connection to nature aligns with her approach to her work, as well as the connection to artisanal techniques. In Letizia's work, manual skill is key, and it is symbolized by the hand, a symbol of the spirit of creation and creativity that defines her style.

Colorful moodboard of Folk Flowers illustrations

The Logo

The logo combines the two concepts mentioned above, with strong colors and defined shapes which are a reference to folk art, and the hand holding flowers represents Letizia's unique and personal creations.

Letizia dei Fiori Symbol
Letizia dei Fiori Symbol
Letizia dei Fiori Symbol
Letizia dei Fiori Logo I
Letizia dei Fiori Logo I
Letizia dei Fiori Logo I
Letizia dei Fiori Logo II
Letizia dei Fiori Logo II
Letizia dei Fiori Logo II

Colour Palette

For the color palette, I combined purple and aqua green, which create a strong contrast between them.

Purple Color
Green Color
Purple Color
Green Color
Purple Color
Green Color
Purple Color
Green Color

Typography

In terms of fonts, I've chose two distinct typographies. The main part employs Phyton Script, a lettering font that imparts a sense of "humanity," adding a personal touch to the design. Additionally, I've incorporated Montserrat for its legibility, even at smaller sizes. The rounded shapes of Montserrat complement the script font, creating a harmonious visual balance. Montserrat will serve as the chosen font for the body text in all other materials, ensuring a consistent and unified presentation throughout the project.

Phyton Script typography
Phyton Script typography
Phyton Script typography
Montserrat Medium typography
Montserrat Medium typography
Montserrat Medium typography

Applications

The primary applications of this identity will find their place on social media platforms, business cards, and select promotional postcards.

Business Card mockup
Business Card mockup
Business Card mockup
Business Card mockup
Letizia dei Fiori Art I
Letizia dei Fiori Art I
Letizia dei Fiori Art I
Letizia dei Fiori Art I
Letizia dei Fiori Art II
Letizia dei Fiori Art II
Letizia dei Fiori Art II
Letizia dei Fiori Art II
Letizia dei Fiori Postcards
Letizia dei Fiori Postcards
Letizia dei Fiori Postcards
Letizia dei Fiori Postcards

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Logo Chiara Dapor

© 2024 Chiara Dapor - Made with Framer

Logo Chiara Dapor

© 2024 Chiara Dapor

Made with Framer