Concept
The Logo
The logo is a linear, minimal monogram which creates a direct visual link to flooring and surfaces. The use of the tipography gives a sense of clean, organise and solid process and structure. The colors helps to move a the brand's perception from "work-site labor" to "interior curation."
Applications
Publicitary campaign
To establish flooring as the company’s new core activity, I developed an advertising campaign designed to reposition Maffei within this specialized market.
